PORTFOLIO
Integral projects: from strategy to design
Welcome to my portfolio! This is where ideas take shape and stories find their voice. With a foundation in design and a strong pulse on marketing, I craft visuals that speak, connect, and perform. Whether it’s shaping a brand’s identity or building out a full campaign, I aim to create work that’s not only beautiful—but smart, strategic, and full of soul.
SINCE 2019 - MADRID
Marketing & Brand Management
Veritas Genetics is a biotech company based in Spain. I’ve spent the past five years leading marketing and brand initiatives across international markets. My role combines strategic thinking with creative execution—developing campaigns, managing content, and designing visual materials that communicate complex genetic concepts in a clear, engaging way in 4 languages (spanish, english, italian and brazilian portuguese). From digital marketing and corporate branding to social media, I’ve helped position Veritas as a trusted voice in the world of personalized genomics.
Tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, XD)
- Power Point, Google Slides
- Meta Business Suite (Facebook / Instagram / WhatsApp Business)
- Google Ads
- Google Analytics
- HubSpot
- Semrush
- Microsoft Office (Word, Excell)
- Canva
- Figma
- AI tools (ChatGPT, Gemini, Adobe Firefly)
Brand
Leading branding initiatives, refining visual language and messaging, and ensuring cohesive application across digital and print platforms. A key part of this work has also been overseeing the correct and consistent use of the brand in co-branding efforts with partners worldwide, maintaining visual integrity and alignment across all collaborations.
Click on the button to see the branding and styling book.
Marketing
Marketing strategies are tailored to both B2B and B2C audiences, including blog, digital campaign planning and management, social media content creation, and email marketing for both internal and external communication. All messaging is carefully aligned across platforms to reinforce and strengthen the brand’s positioning.
Click the button to view the LinkedIn page and content. An example of exponential organic growth.
Find more content or campaign examples on Instagram @veritasgenetics_es @veritasgenetics_
Design
Creation of a wide range of marketing and corporate materials to support both internal and external communication. This involves the redesign of the company website for improved user experience, the development of impactful presentations, brochures, stands for events and sales materials, as well as the production of digital assets for campaigns and social media.
Click on the button to see the mockup proposal for the Veritas web redesign project.
Downloadable corporate brochures are also available on the veritasint.com website.
2025 - SAN JOSÉ, COSTA RICA
Visual Identity & Social Strategy
Visual Identity
Developed a visual identity that highlights freshness and tradition. Through a mix of clean graphic design and strategic messaging, we built an Instagram presence that feels both warm and authentic.
Social Strategy
Content planning, design of social media assets, and marketing strategy to visually communicate the brand’s values and connect with its audience.
Tools
- Adobe Ilustrator
- Adobe Premiere
- Adobe Lightroom
- Adobe Photoshop
- Canva
- CapCut
- Instgram
2024 - MADRID
Visual Identity
Círculo de Amigos de Puerto Rico is a non-profit organization dedicated to empowering the Puerto Rican community in Spain through education, entrepreneurship and sustainable development, connecting the diaspora with impactful initiatives on the island.
Logo
The logo fuses representative elements of Puerto Rico and Spain with a friendly and approachable typography, evoking the spirit of collaboration and solidarity. The vibrant color palette symbolizes the island’s energy and resilience, while the balanced composition reinforces the idea of community.
Web
The website was designed to be modern, responsive, and user-friendly, providing clear access to programs, events, and ways to support the Puerto Rican community—encouraging exploration, connection, and active participation.
SINCE 2024 - COSTA RICA
Content
Ale Brigadeiros is a Costa Rican brand specializing in the creation and distribution of handmade Brazilian desserts. Rooted in tradition and crafted with care, the brand brings the rich flavors and textures of Brazil to Costa Rica, offering a sweet experience that blends authenticity with artisanal quality.
Strategy
For Ale Brigadeiros, I led the creative strategy—developing cohesive content and writing engaging copy for social media, all aligned with the brand’s playful and sweet personality. I also managed Meta ad campaigns, from planning and audience targeting to execution and performance analysis, helping boost reach and engagement.
Visuals
I brought the brand to life visually through concept development, product photography, graphic design, and video editing. Every visual element was crafted to maintain a consistent, appealing presence across Ale Brigadeiros’ social media channels.
Tools
- Adobe Photoshop / Lightroom
- Canva
- Meta Business Suite (Facebook & Instagram)
2022 - Madrid
Branding
MistyPods, an electronic cigarette brand that embraces a minimalist and modern aesthetic. The challenge was to build a complete brand identity—from concept and naming to visual design—that would reflect this sleek, contemporary vision. I developed a cohesive identity that captured the essence of simplicity and modernity through the creation of the name, logo, and graphic system. The result was a bold and distinctive brand that stood out in a competitive market, appealing to an audience drawn to clean, sophisticated design.
Logo
The logo for Misty Pods was designed to embody minimalism and elegance, using clean lines and balanced typography to reflect the brand’s modern and refined identity. Its simplicity ensures versatility across digital and physical touchpoints while maintaining a strong, recognizable presence.
Packaging
Clean layouts, subtle color accents, and sleek forms emphasize functionality while reinforcing the elegant, modern identity of Misty Pods—creating a cohesive and visually appealing unboxing experience.
Tools
- Adobe Ilustrator , Photoshop
2024 - MADRID
Visual Identity
Grupo Cultural Costarricense España is a non-profit organization dedicated to promoting Costa Rican culture and heritage in Spain, strengthening the sense of community among Costa Ricans abroad. Through events, educational programs, and social projects, they foster a deep connection with their roots while bridging cultures between Costa Rica and Spain.
Logo
The logo reimagines the iconic carreta típica with a modern and dynamic design, symbolizing movement, tradition, and unity. Vibrant colors inspired by Costa Rican heritage and the flags of Costa Rica and Spain convey energy and pride, while clean typography ensures clarity and accessibility.
Content
Social media content that highlights the richness of Costa Rican culture while fostering community engagement. The visuals and messaging were designed to promote events, share cultural insights, and strengthen the connection between Costa Ricans living in Spain and their heritage.
Since 2019 - MADRID
Cosa de Dos is a flamenco-pop band based in Madrid. Over the past three years, I’ve collaborated closely with them to visually shape their musical identity—designing cover art for their singles and producing photography that enhances their presence across social media and live events. Each project has been crafted to reflect the emotion and energy of their music, creating a consistent and expressive visual narrative that supports their artistic growth.
Design
For Cosa de Dos, I designed their dossier and several single covers, creating a visual style that complements their flamenco-pop sound. The designs reflect the band’s personality and help strengthen their image across promotional materials and digital platforms.
Tools
- Adobe Ilustrator
- Adobe Lightroom
Photography
As the photographer for Cosa de Dos, I’ve captured their essence through concert photography, styled photoshoots, and behind-the-scenes moments during video clip productions.
SINCE 2017
Logo design
This section showcases logo design projects developed for brands across Panama, Costa Rica, and Spain. Each visual identity was created to capture the unique essence of the brand, combining strategy and creativity to deliver logos that are not only visually impactful but also aligned with each brand’s values, market, and vision. From startups to established businesses, these projects reflect a versatile approach to branding across diverse cultural and commercial contexts.
2023 - PANAMÁ
Nebula is a Panamanian agency specializing in visual merchandising, digital marketing, and design. The challenge was to create a visual identity that conveyed modernity, clarity, and the agency’s mission of ‘illuminating the client’s ideas.’ The solution was a clean, contemporary logo featuring the unique ‘Nebulin’ element inspired by the brand’s slogan. Paired with dynamic colors and modern typography, the identity strikes a balance between creativity and professionalism. As a result, Nebula successfully positioned itself in the market as an innovative and reliable agency, attracting clients in search of impactful, design-driven solutions.
Tools
- Adobe Ilustrator
2022 - CANARY ISLANDS
Dr. Elejabeitia is a renowned surgeon based in Las Palmas de Gran Canaria. The challenge was to create a personal brand that communicated professionalism, excellence, and trust. The solution was a refined logo featuring a stylized silhouette of a woman formed by the doctor’s initials, paired with a color palette that evokes tranquility and confidence. This new visual identity strengthened Dr. Elejabeitia’s reputation and helped foster a closer, more confident connection with his patients.
Tools
- Adobe Ilustrator
2022 - COSTA RICA
Acentos is a flamenco show concept led by Allan Naranjo that blends traditional flamenco with diverse musical genres. The challenge was to create a visual identity that captured both the elegance and the innovative spirit of the performance. The solution was a refined logo featuring elegant typography and a color palette that evokes the passion of flamenco while embracing its fusion with other styles. This identity played a key role in the show’s promotion, helping attract a broad and culturally curious audience.
Tools
- Adobe Ilustrator