About me
Over 10 years shaping ideas through design, marketing, and audiovisual projects across Latin America and Europe.
Graphic Designer
My creative path began in Panama City, where I earned a degree in Graphic Design, the starting point of everything I build today. Since then, I’ve been shaping visual identities through branding, digital design, and web projects using design as a strategic tool to communicate ideas, tell stories, and bring brands to life.
Photographer
In Costa Rica, I expanded my creative language through specialized training in wildlife, lighting, product photography, and audiovisual production. This period not only refined my technical skills but also led me to showcase my work in my first exhibitions, strengthening my passion for capturing narratives through image and light.
Marketing Specialist
Moving to Madrid marked a turning point in my professional journey. After completing a Master’s in Communication and Digital Marketing Management, I spent the past eight years leading brand and marketing strategies combining creativity and analytical thinking to build meaningful, results-driven communication.
AI & Creative Innovation
Currently, I’m expanding my expertise into the field of artificial intelligence through a Master’s program focused on its creative and strategic applications. I’m particularly interested in how AI can enhance branding, content creation, and visual storytelling, opening new possibilities for more intelligent and impactful design.
Creative Soul
Creativity is a constant thread in my life. Beyond my professional work, I’m drawn to visual expression in all its forms: art, photography, ceramics, and anything that allows me to translate emotion into something tangible. I see creativity not just as a skill, but as a way of experiencing and understanding the world.
Traveler
I’m a naturally curious explorer, always drawn to discovering new places, wandering through small towns, and uncovering hidden gems along the way. Traveling is more than movement for me, it’s a way to connect with cultures, broaden perspectives, and continuously evolve both personally and creatively.
Volunteer
I’ve had the privilege of volunteering in Brazil and Spain, working with both children and the elderly. These experiences have deeply shaped my values, reminding me of the importance of empathy, presence, and community.
Active
I like to maintain a balanced lifestyle by nurturing both body and mind through a strong connection with nature. Whether it’s daily outdoor walks, exercise, or sports, I find energy in movement. I also enjoy working with my hands, exploring creativity through ceramics and different artistic practices that keep me connected to the present moment.