I developed a cohesive brand identity for Grupo Cultural Costarricense España designed to visually represent the Costa Rican community in Spain. The system includes logo design, color palette, typography, and graphic elements that ensure consistency across all communication channels while reflecting cultural identity and community values.

The color palette was chosen to convey energy, approachability, and cultural recognition.
The typographic selection sought to strike a balance between modernity, accessibility, and visual warmth.

A full brand refresh, corporate material redesign, and website redesign. The company originally operated with an identity inherited from its U.S. parent organization, which limited its own differentiation. I developed a renewed visual identity with a more minimal, clean, and human centered approach, introducing a refined color palette and a simplified design system to establish a distinct and more authentic brand personality.

All content and marketing materials were developed in four languages: primarily English, as well as Spanish, Brazilian Portuguese, and Italian, ensuring consistency across international markets.

I developed the brand identity and logo system, creating a warm and recognizable aesthetic inspired by homemade food and everyday Costa Rican traditions. The visual direction combines earthy tones, soft typography, and organic shapes to convey closeness, simplicity, and a homemade experience.

The logo was designed as a visual representation of homemade cooking and connection, using a serving tray as the central graphic element to reinforce the idea of “from our kitchen to your table.” The warm color palette and rounded typography create a welcoming identity that feels authentic, familiar, and approachable.

The visual identity was designed to express the deep cultural connection between Puerto Rico and Spain, bringing together two distinct heritages into a single, meaningful symbol. The logo concept was built around this idea of unity, subtly integrating recognizable elements such as the national flags alongside references to colonial architecture, creating a visual bridge between both cultures.

The result is a brand identity that reflects pride, energy, and the entrepreneurial spirit of the Puerto Rican community abroad. The project also included the development of a cohesive visual system and comprehensive brand guidelines, ensuring consistency while communicating professionalism, cultural authenticity, and a strong sense of belonging.

The website was conceived as a digital hub for Puerto Ricans living in Spain, providing a central space to connect, collaborate, and stay engaged with the community. The user experience was designed around accessibility and engagement, highlighting membership opportunities, events, networking initiatives, and resources that strengthen ties between Puerto Rico and Spain. Through a clean interface, responsive design, and a consistent visual language, the platform helps amplify the organization’s mission while creating a welcoming online experience for current and future members.

For Ale Brigadeiros, I led the creative strategy developing cohesive content and writing engaging copy for social media, all aligned with the brand’s playful and sweet personality. I also managed Meta ad campaigns, from planning and audience targeting to execution and performance analysis, helping boost reach and engagement.

The challenge was to build a complete brand identity from concept and naming to visual design that would reflect this sleek, contemporary vision. I developed a cohesive identity that captured the essence of simplicity and modernity through the creation of the name, logo, and graphic system. The result was a bold and distinctive brand that stood out in a competitive market, appealing to an audience drawn to clean, sophisticated design.

As the official photographer for Cosa de Dos, I have been responsible for documenting and shaping the band’s visual narrative across multiple contexts. My work spans studio and outdoor editorial photoshoots, live concert photography, and behind-the-scenes.